BUILDING THE FUTURE OF PERFORMANCE INTELLIGENCE

We've been waiting for you.

Come do the best work of your career.

On a team that actually notices.

I've built companies before. Sold them. Ran global enterprise revenue at Oracle. Led Instapage as CEO and COO through an eight-figure exit.

In every seat, the same pattern: the best people left because their work didn't count. Measured by the wrong people, weighed against the wrong signals, scored on the wrong scale.

Performance management isn't broken because the discipline is broken. It's broken because we're measuring the wrong things. What a manager remembers. What made it into the review deck. What survived the politics.

Hatchproof reads the work itself. Slack. Email. 1:1s. Commits. Deals. Execution patterns. It surfaces who's carrying the team, who's drifting, who's about to break out, and who's about to leave. This week, not next quarter.

I'm not building another HR tool. I'm building the standard performance should have been running on the whole time.

Imran Syed, Founder & CEO

POWERED BY

Techstars · Google AI · Open AI Redefining how humans and machines work, learn, and evolve together.

I built Hatchproof after watching too many great people quit for the wrong reasons.

Imran Syed
Founder & CEO

Imran Syed is a two time exited founder, including an eight figure exit as CEO. He previously led Instapage as CEO and COO and was a Vice President at Oracle, running global enterprise revenue teams.

He is the founder and CEO of Hatchproof, where he is building the intelligence layer for modern performance. Replacing opinion based reviews with continuous, defensible behavioral signals leaders can trust.

Dr. Nick Hobson
Chief Scientist

Nick Hobson is Chief Scientist at Hatchproof and a behavioral scientist with a PhD in social psychology.He bridges behavioral science and AI, translating decades of research on human motivation, identity, and performance into production-grade intelligence systems for work.

Nick has advised leaders and organizations on how behavior actually drives outcomes and now applies that insight to building AI models that surface real performance, alignment, and risk before it shows up in attrition or failure. At Hatchproof, he ensures the platform is grounded in scientific rigor while designed to scale through AI.

Arjuna Herbst
Back End Engineer

Arjuna Herbst is a backend engineer at Hatchproof with a B.S. in computer science from Gonzaga University. He focuses on building backend infrastructure and API integrations. Intrigued by how technology and people intersect, He’s driven by the belief that better systems create better outcomes.

Arjuna grew up in Minnesota and is now based out of California, where he spends time outdoors and builds at Hatchproof.

Maya Tiu
Front End Engineer

Maya Tiu is a Front End Engineer at Hatchproof, where she develops the platform’s user interface, transforming Figma designs into functional, responsive screens using React and modern frontend tools. She focuses on creating scalable, maintainable code that enhances the user experience and ensures the platform meets both design and performance goals. Maya recently earned her B.S. in Computer Science from Gonzaga University in 2025.

Jose Crespo
UI UX Product Designer

Jose Crespo is a Product Designer who brings UI and UX together to make complex B2B products feel simple. He’s been designing for over a decade and has a deep understanding of how business users actually work day to day. Based in Bolivia, he grounds his work in simplicity and clarity, favoring clean, intuitive flows that help people get to outcomes fast without extra clicks or confusion.

Fakhir Ali
AI Engineer

Fakhir Ali is the AI Engineer at Hatchproof, where he leads the development and optimization of the LLM system powering Hatch, the platform's intelligent AI assistant. He focuses on architecting robust context engineering frameworks and refining model performance to ensure Hatch delivers seamless, context-aware interactions that enhance the user experience.

Musa Satti
Back End Engineer

Musa is a full-stack Software Engineer at Hatchproof, where he designs and builds scalable, end-to-end features that help teams hire, lead, and grow talent more effectively. He’s product-minded and passionate about thoughtful software architecture and long-term reliability, making sure the platform can evolve smoothly as it meets real-world needs.

Charlie Cubillas
Industry Account Strategist

Charlie Cubillas builds bridges between fast-growing companies and the teams that power them. He's led growth and client success at Data Safeguard (VP Growth), Vaco, and ttg Talent—serving giants like Alphabet, Meta, Netflix, Salesforce, TikTok. Founder at heart, he gets CEO/CHRO pressures on hiring and performance.At Hatchproof, he turns real work into clear "Moneyball" signals for fair decisions. Based in Miami, fluent in English/Spanish.

Natasha Gamaethige
Industry Account Strategist

Natasha Gamaethige is an HR leader who’s built people strategies for startups, tech, and hospitality—working side-by-side with founders and execs to scale teams humanely. She’s lived the pains of manager misalignment, high turnover, and resume overload, which drew her to Hatchproof’s clarity on real performance. With her passion for workplace dynamics, she helps us hire better, lead better, retain better. Originally from Toronto, now in Texas with her husband and twin daughters.

Samantha Word
Industry Account Strategist

Samantha Word, MBA, SHRM-SCP is a strategic HR leader with 10+ years blending behavioral science, analytics, and people ops. She turns workforce data into strategies that boost leadership, culture, and performance—always human-centered.Her passion for equitable talent development aligns perfectly with Hatchproof’s mission to make merit clear and fair. She partners with leaders to solve tough people challenges and build workplaces where everyone thrives.

The team you’d want on your side.

Designed by a UI/UX pro. Engineered by front-end, full stack, and AI minds.
We’re a tight crew of builders obsessed with speed, craft, and getting it right.
(And yes, everyone gets one of these cyberpunk portraits.)

Clarity over complexity

People are messy. Systems shouldn't be. If it takes a diagram to explain, we haven't built it yet.

Gut-led. Data-backed.

Instincts get you moving. Receipts get you paid. We do both.

Momentum over perfection.

1% better, every time. Ship the ugly version. Sharpen it in production.

Debate hard. Align harder.

Every idea gets kicked. Once we decide, we all row.

All in, or out.

No coasting. No passengers. This isn't a lifestyle bet.

We don’t trust the status quo.

The status quo runs on excuses. We rebuild from the signal up.

40

Hours

Every week is designed. No performative overtime.

90%

Deep Work

Meetings earn their place. Slack has hours.

5x

Execution

Small team, fast calls. What takes bigger companies a quarter, we ship in a sprint.

100%

Ownership

No cog jobs. You run your work like an owner because you are one.

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