I've built companies before. Sold them. Ran global enterprise revenue at Oracle. Led Instapage as CEO and COO through an eight-figure exit.
In every seat, the same pattern: the best people left because their work didn't count. Measured by the wrong people, weighed against the wrong signals, scored on the wrong scale.
Performance management isn't broken because the discipline is broken. It's broken because we're measuring the wrong things. What a manager remembers. What made it into the review deck. What survived the politics.
Hatchproof reads the work itself. Slack. Email. 1:1s. Commits. Deals. Execution patterns. It surfaces who's carrying the team, who's drifting, who's about to break out, and who's about to leave. This week, not next quarter.
I'm not building another HR tool. I'm building the standard performance should have been running on the whole time.
Imran Syed, Founder & CEO








People are messy. Systems shouldn't be. If it takes a diagram to explain, we haven't built it yet.
Instincts get you moving. Receipts get you paid. We do both.
1% better, every time. Ship the ugly version. Sharpen it in production.
Every idea gets kicked. Once we decide, we all row.
No coasting. No passengers. This isn't a lifestyle bet.
The status quo runs on excuses. We rebuild from the signal up.
Every week is designed. No performative overtime.
Meetings earn their place. Slack has hours.
Small team, fast calls. What takes bigger companies a quarter, we ship in a sprint.
No cog jobs. You run your work like an owner because you are one.