TL;DR

Culture Amp is the category-defining engagement survey platform. It's polished, well-researched, and used by thousands of mid-market and enterprise companies to measure employee sentiment on a set cadence. If your board wants an engagement score and you have a People team to run the program, Culture Amp is the mature choice.

Hatch (formerly Hatchproof) is behavioral performance intelligence for founders. We don't run surveys. We read the behavioral signal between surveys — the daily exhaust from Slack, email, 1:1s, and execution — and surface the truth in real time. Founders who can't wait six months for the next pulse use Hatch to see what's changing this week.

At a glance

What is Culture Amp?

Culture Amp, founded in 2011, is the most established name in employee engagement surveys. It offers engagement, pulse, lifecycle (onboarding/exit), 360, and performance review modules. Its deep strength is survey science — statistically valid questionnaires, benchmarks against thousands of other companies, and robust analytics on themes and drivers.

Culture Amp is typically used by People teams at companies 200+ who run annual or bi-annual engagement programs and want benchmark data.

What is Hatch?

Hatch is the behavioral performance platform for founders and CEOs. Instead of surveying people twice a year, we read the signal continuously — from the work itself. Slack, email, 1:1 transcripts, execution patterns, wearable signals. The behavioral exhaust becomes performance intelligence in real time.

We call it Moneyball for companies. Surveys are a point-in-time snapshot. Behavioral signal is a live feed. Different tools for different questions.

Key differences

1. Point-in-time snapshots vs. continuous signal

Culture Amp measures engagement at a moment. You survey in March, you get a score in April, you plan interventions in May, you survey again in September. By the time you act, the people who were disengaged in March may have already quit.

Hatch is continuous. You see the behavioral shift in the week it happens, not the quarter.

2. What people say vs. what people do

Surveys measure stated sentiment. Behavioral signal measures actual behavior. Both are useful, but for different reasons:

• Surveys tell you what people are willing to say (publicly or anonymously)
• Behavior tells you what people actually do — which often diverges from what they say

The most common pattern we see: a high engagement score in January, a surprise resignation in March. The behavioral signal was there in February.

3. Anonymous vs. individual

Culture Amp surveys are anonymous and aggregate. You learn how "the team" feels but you can't act on an individual. That's often by design — anonymity increases honesty.

Hatch surfaces individual-level signal (with appropriate privacy controls). You learn that one specific person is at flight risk and can reach out directly.

4. Built for HR vs. built for founders

Culture Amp is designed for a People team to administer and present to executives. Hatch is designed for the founder or CEO to read directly — no intermediary required.

Who should use Culture Amp?

• Enterprise or late-stage companies with dedicated People teams
• Organizations that want benchmark data against other companies
• Teams committed to running structured engagement cycles
• Boards that ask for quarterly engagement scores
• Programs with budget and bandwidth for survey administration

Who should use Hatch?

• Founders and CEOs running lean (under 50) or scaling (50–200) teams
• Leaders who want real-time signal, not quarterly snapshots
• Teams without budget or bandwidth to run survey programs
• Companies that have watched Culture Amp scores stay "green" right up until a surprise resignation
• Organizations where the CEO wants to know who specifically to reach out to this week

FAQ

Is Hatch a replacement for engagement surveys?

For most founder-led teams, yes. Hatch surfaces the operational signal surveys try to extract — who's disengaging, who's thriving, where the team is drifting — without needing to run a survey program. If you specifically need a benchmarked engagement score for a board or investor, Culture Amp is designed for that.

Does Hatch measure culture?

Hatch measures behavioral signal — how people actually communicate, decide, execute, and collaborate. Culture emerges from those behaviors. If by "culture" you mean the statistical aggregate of sentiment questions, Hatch doesn't measure that. If you mean the lived reality of how your team operates day-to-day, that's exactly what Hatch reads.

What about privacy?

Hatch is SOC 2 compliant, built with enterprise-grade privacy controls. Customers retain ownership of their data, individuals can opt out of specific signal sources, and we do not train models on your private company data.

Will Hatch work for hybrid or remote teams?

Yes — behavioral signal is actually richer for hybrid/remote teams because more communication is digital. That's where Hatch performs best.

The bottom line

Culture Amp is the right call if you're a People team at an enterprise running a formal engagement program with benchmarked scores and quarterly board reporting.

Hatch is the right call if you're a founder or CEO who can't wait for the next survey cycle and wants to know what's actually happening on your team this week.

Surveys answer "how do people say they feel?" Behavioral signal answers "what is actually happening?" Both are legitimate. Pick the one that matches the question you're trying to answer.

Book a Hatch demo to see what behavioral signal looks like for your team.